The Cynic in Me

WestJet Christmas Miracle: real-time giving



This ad for a Canadian Airline has gone viral. Everyone seems happy to comment about the "Christmas Miracle" and people having a tear in their eye because "miracles DO happen".

Sure, they happen to all those white folks that get what they want for Christmas from a promotional campaign because they are wealthy enough to fly and lucky enough to happen to be there at the right time. Jesus and Santa certainly do love those that are already "blessed".

It's a brilliant advertizing coup. They made a pampered, entitled, privileged class feel even more deserving.

At least it was a Canadian company, where the ethical bar is set a bit higher than in the USA. Imagine if something like this was done for Walmart's clientele, while they left their employees scrambling for government assistance.

 This post did not go over well with a lot of people. Here's an article I stumbled across that better describes the heart of what I meant:

http://feminspire.com/privilege-discomfort-why-you-need-to-get-the-fuck-over-it/

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