Burger King White-Wash, With Rainbows

It's nice to see BK's marketing wing recognize that the LBGT community is no longer the pariah that it once was, and that Americans are turning the tide on discrimination (partly). But to lionize Burger King and to spend your money there is ignoring the fact that they are still corporate fast food, ripping off their workers and having us subsidize their profits through tax incentives and welfare for their underpaid employees. A wrapper doesn't go far enough to fairly pay all their employees gay or straight. Where is BK putting their money into actually supporting the LBGT community? It's a cheap marketing ploy too little, too late.
As much as I enjoy watching the apoplexy from the ring wing haters, this is just a cynical and manipulative marketing ploy. Note that they just did this in a gay friendly, progressive area like San Francisco. Let's revisit this when they try this throughout the bible belt.

There's a much better posting about this in a blog from a gay ex-BK employee, but I can't find it. I'll post the link when I get it.

This is not the article I was looking for, but not bad.

"Ultimately, though, the Proud Whopper’s most egregious sin seems to be that it’s really weird and tacky, like something your well-intentioned Mom might pick up at Odd Lots to show you that she supports your “lifestyle.” Perhaps in the future, Burger King could better serve the LGBTQ community by paying its workers a living wage rather than providing a small portion of customers with a large onion-scented paper rainbow covered in ketchup. Just an idea."